GapAd and SenseArray are pleased to announce their partnership to ensure that GapAd advertising is targeted to the specific interests of each individual visitor to a GapAd publisher website.
SenseArray is a powerful machine learning algorithm that is used in a variety of industry verticals, including online dating, targeted advertising, and credit card processing. Its purpose is to predict future user behavior based on past behavior.
Working with GapAd, SenseArray will be able to predict the specific interests of individual visitors based on anonymously collected information.
Ultimately this targeting will lead to more relevant advertising for users, and more revenue for GapAd’s publishers.